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Blog

Day to day life of 2nd street and Little Tokyo. Photography, release updates, and our locals who roam the street of the RIF block.

Dirty Thirty

The amount of friends and family would never fit in one photo. Great people, great vibes.

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Cam’ron X RIF.LA

One of our first artist collaborations. We were also one of the few handful to start sublimating on socks so early..which turned out to be a trend way to many brands over used. Difference we had a whole capsule collection with a pair of socks, shirt and hoody that was all sold together. Cam came […]

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They say “A picture is worth a thousand words.”

Im sure theres a few thousand behind this one.

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Reality

As some of you may know we’ve been working on a reality show. Hoping to showcase the game and hustle that we grew up to along with our lives that evolve around it. The shoe game has changed, and as a business we’ve learned to adjust honorably to it. We hope to show you our […]

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JMAC

Black and Maroon Coaches jacket releasing soon.#GPHGP

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Monday 4/4/16

Beautiful people and great supporters. Don’t forget to watch the finale of The Walking Dead. Shout out Brick Stowell. Supreme cash buyouts. A few OG pieces in this one.. Email us if you have bulk collections, Jonli doesn’t hate Texas, just Bush. Monday’s RIFdos is closed so its constant reference and inspiration. “The best preparation […]

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RIF.LA Connor mixing at Wolf & Crane

Thursday April 7th RIF family will be setting vibes from 10pm-2am. No cover, good vibes, and drinks on Ed. Connor will be taking requests per Heineken. -Matt Plunkett

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Come Ups

A few shirts from our RIFdos store. Located two shops down from out shoe location.

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